Who’s Investing In Technology?
It seems that a lot of metalworking companies are going ahead with plans to add more machine tools or to upgrade their software. They are doing so despite the state of the economy. This 1st quarter survey gave us this and many other glimpses into the purchasing plans of Modern Machine Shop readers.
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April MBI at 31.0–Contraction Picks Up Speed
With a reading of 31.0, the April MBI indicated that the rate of contraction in the metalworking industry accelerated each of the last two months although the rate of contraction is not as fast as that seen in January 2009.
The new orders, production, and exports... READ MORE >
Keep Your Trademarks On Your Radar...
Google recently announced that it will open up trademarked keywords in approximately 200 countries for auction as part of its AdWords program beginning June 4, 2009. Though controversy surrounds the decision claiming trademark infringement, Google appears confident it is on solid ground.
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Want More B2B Conversions? Reduce Your Visitor’s Anxiety
Search marketers can help improve conversion rates of search traffic by relieving the visitor’s anxiety. In successfully relieving the anxiety of the visitor, you stack the deck in your favor, resulting in higher conversions and greater returns on your search marketing investments. READ MORE >
Why ROI Isn’t Always The Best (Or Only) Yardstick To Measure Marketing Program Success
As marketers increasingly spend their dollars on a range of digital marketing strategies, they typically defend their stance with simple claims of the Web’s superior return on investment.
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Effective Advertising: Design The Ad For Easy Reading
Effective ads strike a balance between form and function to attract readers and welcome them into the sales story. If, at a glance, readers believe they’ll have to work hard to understand an ad’s message, odds are they’ll just skip it. The good news is that a little can go a long way when it comes to designing an ad for easy reading.
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