The 2009 Gardner Research Capital Spending Survey and Forecast results indicate that U.S. manufacturers are expected to invest over $17.0 billion in capital equipment in 2009.
This month we look at forecasted spending in horizontal machining centers with more than 300 mm pallet.
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March MBI at 37.3–Signs Of Stabilization?
With a reading of 37.3, the March MBI showed stabilization in the rate of contraction in the metalworking industry. The evidence for this is that the MBI has been at virtually the same level four of the last five months. This is a good sign because before the industry can turn around and resume growth the economic indicators must flatten, or bottom, out.
Two other positive signs READ MORE >
The New Web Communicator Requires A Total Redefinition Of What Communications Is
The Web offers one of the most significant opportunities to communicators in modern history, but requires a total redefinition of what communications is.
Traditional communications is not all that different from traditional journalism. There is a saying in traditional journalism: "The reader is not as stupid as you think they are. They're more stupid." READ MORE >
Does Long Copy Really Work Better Than Short Copy?
Since time immemorial–or at least for the quarter century I’ve been in direct marketing–people have vigorously debated the merits of long vs. short copy.
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Strategically Research Potential Customers And Reach Out To Them
Looking to make a major impact on your selling efforts? Then get serious about cruising the information superhighway and putting your newfound knowledge to good use. Here are a few tips for strategically researching potential customers and reaching out to them. READ MORE >
Book Review
How to Grow a Business by Putting People First (AKA Lead With Your Heart) by Lewis Green introduces a business model that will result in business success as measured by business growth, revenues, and profits, as well as create a better world in which to do business, to work, and to live. READ MORE >
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