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Metalworking Marketer

In today’s economic environment, it’s more important than ever to effectively manage the leads generated by your marketing efforts. Make the coming year a successful one by learning how to better manage and increase your leads with “Sales Lead Management: Proven Strategies for Engineering Technical and Industrial Marketers,” a complimentary white paper from GlobalSpec.
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MARKET FORECAST

December Machine Tool Sales – First Month to See More Than 1,000 Machines Sold
Before I get to this month’s data, I wanted to let you know that Modern Machine Shop has launched a blog. You will be able to find the latest blog post at the top of mmsonline.com. I will be contributing to the blog as the economic data that I track is released. This will be a good resource for those of you who would like to be updated on the economy throughout the month. And, it will be a good resource for your customers. For those who aren’t interested in the blog I will continue to do this email each month. Now, on to the data.
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Metalworking Business Index

MBI

February MBI at 52.5 – Growth Slows

With a reading of 52.5, the MBI signaled that the pace of growth in the metalworking industry slowed considerably in February. Four of the sub-indices (new orders, production, employment, and backlog) were significant contributors to the slowing growth. READ MORE >

 

CAP SPENDING
Target your market with the 2010 Capital Spending Survey and Forecast

The 2010 Gardner Research Capital Spending Survey and Forecast results indicate that U.S. manufacturers of automobiles, appliances, construction equipment and other durable goods are expected to invest over $12.9 billion in capital equipment in 2010.
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around the web

AROUND THE WEB
101 B2B Online Marketing Tips

Today, online marketing is vital to any integrated marketing program. With so many new avenues for reaching prospective buyers, B2B Marketers have to think outside of the box to stand out in the crowd. From significant improvements in marketing program metrics to greater efficiencies in your sales funnel, employing new online marketing tactics can create immediate benefits, if done right. READ MORE >

marketing badass

MARKETING & MORE

The (not so distant) Future of Online Marketing

We hear this question almost daily, “So, where is marketing headed”? Simple answer: “It’s headed wherever people are headed.” And that’s most especially true for online.
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News and Events



WESTEC
March 23-25, Los Angeles, CA

PDx/amerimold
May 11-13, Cincinnati, OH

Business Marketing Association
ENGAGE! 2010 National Conference

June 2-4, Chicago, IL

EASTEC
May 25-27
West Springfield, MA

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Contact: For more information about the Metalworking Marketer contact: Maralah Rose-Asch, CBC, Publisher / Editor

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