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Metalworking Marketer

four ways to creatively position your brand

Brand strategy, brand schmadegy. Truth be told, it is creative work that ultimately positions brands in customers’ and prospects’ minds. It is the expert integration of words, pictures and ideas with strategy that makes brand positions real and tangible.

That’s why you might want to consider developing your brand strategy and creative together. Because in the marketplace, where buying decisions are being made, they are inseparable. They cannot be disconnected. They act as one. And they should be developed as one.

Here are four simple ways to anchor your position through creative execution:

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market forecast


MARKET FORECAST
The 2009 Gardner Research Capital Spending Survey and Forecast results indicate that U.S. manufacturers are expected to invest over $17.0 billion in capital equipment in 2009.

This month we look at forecasted spending in cutting tools and CNC horizontal turning lathes READ MORE >

 

Metalworking Business Index

MBI
With a reading of 38.9, the February MBI showed a significant improvement from last month. All six of the sub-indices that comprise the MBI were up from their January lows. While there was improvement in each sub-index and the MBI, the numbers still show that READ MORE >

 

around the web

AROUND THE WEB
E-Mail Marketing
In these times, when every e-mail signup counts, it might be tempting to take shortcuts to build your list. In fact, you may have already engaged in so-called “gray hat” tactics—practices that aren’t illegal,
READ MORE >

The Economist Releases ‘Advertising On The Edge:
The Essential Guide To Advertising In A Downturn’

Recession is upon us. And advertising spend is often the first casualty. Featuring exclusive research from The Economist and luminaries from around the world, this presentation is an in-depth guide to making the most of a downturn.

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marketing badass


MARKETING & MORE

Display Advertising
According to 12 months of proprietary Specific Media Ad Effectiveness data, by comScore, display advertising significantly lifts online search activity. The study demonstrates

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How Smart Is Your Market?

We recently polled a group of salespeople at a client sales meeting.

First question: How knowledgeable are your customers?

Their answer: READ MORE >


News and Events

PMTS 2009

Presented by the Precision Machined Products Association and co-presented by Production Machining and Modern Machine Shop magazines, the biennial PMTS is an international gathering of manufacturers, suppliers and end users of products and services dedicated entirely to the production of precision machined products and turned parts.

READ MORE >

 


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