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Metalworking Marketer

Each of your marketing promotions is not a solo act, they work in harmony together to orchestrate your brand. Today, the ideal marketing mix is to combine and coordinate traditional with online marketing channels.
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MARKET FORECAST

November Machine Tool Sales

Per the USMTC, 956 machine tools were sold in November, which was 24.0% lower than the number of units sold in November 2008.
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Metalworking Business Index

MBI
January MBI at 62.7 – Expansion Reaches Sixth Month

With a reading of 62.7, the MBI showed that the metalworking industry expanded for the sixth straight month, but the reading was slightly lower than December, which indicated a slowing rate of expansion. READ MORE >

around the web

AROUND THE WEB

Online Marketing for the Industrial Sector

This selection of marketing articles delivers online marketing trends, news, research, tips and more. Created exclusively for business-to-business sales and marketing professionals in the industrial space, the booklet delivers useful information that you can use to help you build your brand and your business. READ MORE >

2009 Business Social Media Benchmarking Study
Benchmark your business social media initiatives with this free whitepaper summarizing insights from nearly 3,000 North American businesses – the largest study of business social media use conducted to date. READ MORE >

marketing badass

MARKETING & MORE

Ideas for Moving Forward: Putting A Stalled Economy Behind You

If you’ve learned anything over the past couple of years, it’s simply that nothing is easy. No matter what the product or the industry, doing business – and staying in business – is no picnic. While the state of the economy sets certain parameters, we do ourselves a disservice if we believe that it necessarily determines whether we succeed or fail.
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It’s Time to Revisit Strategy
The past year has been a tough year. Even the most respected economists can’t say for sure when we will see the real recovery. The good news is that there are positive signs. Even better news is the fact that you made it through one of the roughest recessions in our history.
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News and Events



Online Marketing Summit

February 22-25, San Diego, CA

WESTEC
March 23-25, Los Angeles, CA

PDx/amerimold
May 11-13, Cincinnati, OH

Business Marketing Association
ENGAGE! 2010 National Conference

June 2-4, Chicago, IL

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Contact: For more information about the Metalworking Marketer contact: Maralah Rose-Asch, CBC, Publisher / Editor

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