MARKET FORECAST

October Machine Tool Sales

The USMTC report for October shows that machine tool sales were 1,001 units. There are several pieces of good news in this report.
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MBI
December MBI at 63.3 – Expansion Continues

With a reading of 63.3, the MBI indicated that the metalworking industry expanded for the fifth straight month in December. This was the third time in five months that the expansion occurred at a more rapid rate than the previous month. READ MORE >

AROUND THE WEB

The “Five Ps” of eMarketing

With the advent of the Internet and eMarketing, marketers must now consider additional, new performance attributes. This author has identified them as “the 5 Ps of eMarketing:” Privacy, Permission, Personalization, Peer-to-Peer, and Performance. READ MORE >

Five Web Design Errors that Lower Search Engine Rankings
Building a Web site that’s spider-friendly is pretty easy, yet many Web sites unintentionally include spider roadblocks – the result being a “no show” in Google, Yahoo!, or MSN. What are the common errors? READ MORE >

16 Proven Techniques for Better B2B Sales Leads Generation with Print Advertising

Generate more qualified b-to-b sales leads for your salespeople, representatives, distributors or resellers with effective print advertising. Consider these proven lead generation techniques gleaned from working with more than 170 companies and some of the best marketers in the business.
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The World Has Changed. (Are you telling the right story?)
Building the right story means developing a foundation of messaging that is flexible, adaptable and nimble to take best advantage of emerging opportunities, while mitigating unforeseen obstacles.
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