Research
Metalworking Marketer
Friday, July 08, 2016

Your Whole Company Needs to Be Distinctive, Not Just Your Product

Your differentiation challenge is to set apart your company as a whole, instead of staking your future on one or two isolated products. This requires you to build distinctive capabilities – to learn to do a few things really well, that few, if any, other companies can do. Read more

Comments are reviewed by moderators before they appear to ensure they meet Gardner Business Media’s submission guidelines.
blog comments powered by Disqus