Research
Metalworking Marketer
Monday, May 05, 2014

Media Usage in Manufacturing 2014 Includes Marketing Strategy, Survey Results and Buyer Analysis

Now in its fourth year, the results of the annual Gardner Research 2014 Media Usage in Manufacturing survey reveal the demographic characteristics and media usage trends of today’s manufacturing technology buyer. To assist in expanding the survey’s insights deeper into the industrial sales cycle, we expanded the survey to include questions on vendor selection, lead nurturing and content preferences. In addition to the survey results, the report includes an overview of the key findings and commentary on business-to-business marketing trends impacting companies tasked with marketing to today's industrial buyer. Read the results here.

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