Metalworking Marketer
Wednesday, July 05, 2017

How B2B Marketers Leverage Data to Target Buyers

By using data effectively, B2B marketers can begin to know and understand their target buyers and target accounts, which allows for precise and accurate personalization. But executing these strategies is rarely simple, according to eMarketer’s recent report, “B2B Personalization: Delivering One-to-One Experiences to Buyers.” Read more

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