Metalworking Marketer
Friday, March 15, 2013

Creating an Effective Trade Show Booth

Trade show season is upon us here at Gardner Business Media!  Gardner has two upcoming shows that we are managing/hosting.  The first is  PMTS (The Precision Machining Technology Show), owned by PMPA, and takes place  April 16-18 in Columbus, Ohio, and the second is amerimold June 12-13 in Rosemont, IL.  Not to mention the countless other shows that are happening in the coming months.  It’s likely that you have plans to exhibit or attend a show in the near future, so here are some quick tips on how to make the most out of your trade show experience.

Creating an effective booth-this article from Skyline, gives easy tips on how to make your trade show booth more effective.  All of the tips can be done without spending an extra dollar! 

OK, now you have a plan for you booth.  How are you going to get attendees IN your booth?  Here are 3 key things that help to attract attendees to your booth. 

Alright the last step.  Now that you have figured out what you are going to do in your booth, tell people about it!  This last article explains how to effectively promote your booth.  Yes, this includes social media!  Most shows have accounts on Twitter and Facebook, and are happy to help spread the word about your booth promotions if you let them know what’s going on.  We know PMTS (@PMTS2013) and amerimold (@amerimold) would be happy to help you promote your booth to our followers!

While we are at the social media thing, follow the Gardner Business Media Marketing team on Twitter @GardnerMktg. We give great tips on how to market your company, upcoming trends, and market data.

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