2008 Ad Rates & Sizes (Effective January 1, 2008)




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Rates & Specs
Space
1x
3x
6x
9x
12x
18x
24x
36x
Two Page Spread
$10,620
$10,450
$10,110
$9,780
$9,480
$9,150
$8,810
$8,480
Half Page Spread
$6,730
$6,660
$6,330
$6,120
$5,950
$5,750
$5,560
$5,340
Full Page
$6,640
$6,400
$6,150
$5,920
$5,700
$5,480
$5,220
$4,990
Two-Thirds Page
$4,910
$4,780
$4,620
$4,480
$3,360
$4,220
$4,080
$3,940
Island Unit
$4,830
$4,660
$4,550
$4,400
$4,260
$4,100
$3,970
$3,840
Half Page
$3,980
$3,870
$3,740
$3,640
$3,540
$3,440
$3,320
$3,200
Third Page
$2,640
$2,500
$2,390
$2,280
$2,170
$2,050
$1,930
$1,830
Quarter Page
$2,090
$2,030
$1,950
$1,880
$1,830
$1,770
$1,690
$1,620
 

Closing dates
The 27th of the second month preceding the date of issue.

For Information Contact:
Contact
Becky Helton bhelton@gardnerweb.com
6915 Valley Ave.
Cincinnati, OH 45244-3029
PH: 513-527-8800
800-950-8020
FAX: 513-527-8801





Cover Rates
Cover Rates
Second Cover (Inside Front) $9,750
Third Cover (Inside Back) $9,520
Fourth Cover $9,990


Color Charges
Color Charges Per Unit
Standard Colors $1,060
Matched $1,610
Black + 2 Colors $2,060
Four Color $2,170

Any subsequent use of the same color(s) is billed at one-half of the above. For example, the second use of four color in an issue is billed at $945.00.

Bleed
Fractional Ads— $280
No bleed charge for full pages and spreads.

 

Materials
Click here to see the new mechanical specs

Gardner Publications, Inc. requests that all advertisements and postcards be submitted as PDF files. The PDF file must be saved out at a resolution of 300 dpi.

Ad reductions to digest size can be provided at no charge.

Upload files via our Web site
Go to: www.gardnerweb.com/upload

Electronic files can be submitted on Zip disk or CD-ROM to:
Gardner Publications, Inc.
6915 Valley Ave.
Cincinnati, OH 45244-3029

Ad files can be emailed directly to Becky Helton at bhelton@gardnerweb.com.

Click here to see the digital file requirements.


Inserts

Insert rates are based on black-and-white page rates (see advertising rate schedule). Substantial discounts are available for multiple-page inserts. Consult publisher for details.

Advertise your company, product or service at www.autofieldguide.com, contact your sales representative, or contact Mike Vohland at 734-416-9705.



Combination Rates
Advertisers may combine their total number of advertising insertions in Automotive Design & Production with any other Gardner Publications magazine or product over any 12-month interval to earn the best frequency discount available. Special advertising rates are also available for combined insertions with Appliance magazine.

Multiple-Page Discounts
Substantial discounts are available to advertisers running four or more run-of-press pages per issue. Consult publisher for details.

Agency Commission
A 15% commission is allowed is preferred ad files are supplied and payment is made within 30 days of invoice.

Prepayment Discount
A 5% discount is allowed if payment for one year's advertising is received in advance of the first insertion.

Web Advertising
Advertise your company, product or service at www.autofieldguide.com, contact your sales representative, or contact Mike Vohland at 734-416-9705.