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| Rates & Specs |
New for 2010. AD&P’s pricing model has changed to reflect the importance of an integrated marketing program. Our bundling model will allow the advertiser to reach our print and web audiences at 1 low price.
Level 1
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6 full pg, 4c ads ( Value = $30,000)
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Web banner on home page for 12 months (Value = $7,800)
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12 eNewsletter banners (Value = $7,200)
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Webinar (Value = $5,000)
Total Value = $50,000
Total Investment = $28,500
You Save: $21,500
Level 2
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4 full pg, 4c ads (Value = $30,000)
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Web banner on sub page for 12 months (Value = $4,200)
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3 eNewsletter banners (Value = $1,800)
Total Value = $36,000
Total Investment = $22,500
You Save: $13,500
Level 3
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$19,500 (Value =
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6 ½ pg, 4c ads (Value = $21,000)
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Web banner on sub page for 12 months (Value = $4,200)
Total Value = $25,200
Total Investment = $19,500
You Save: $5,700 |
| Cover Rates |
Rates |
| Second Cover (Inside Front) |
+$750 |
| Third Cover (Inside Back) |
+$500 |
| Back Cover |
+$1,500 |
| Al A Carte Advertising |
Rates |
- Page, 4c ad = $5,250
- ½ pg, 4c ad = $3,500
- Spread, 4c ad = $8,500
- Webinar = $5,000
- Web banners
- Leaderboard on Home page = $1,500 per month
size = 730 x 90
- Leaderboard on sub page = $900 per month
size = 730 x 90
- Button on home page = $650 per month
size = 120 x 60
- Button on sub page = $350 per month
size = 120 60
- Square banner on AutoBlog = $500 per month
size = 250 x 250
- ENewsletter sponsorship banner = $600 per issue
size = 400 x 50
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Any subsequent use of the same color(s) is billed at one-half of the above. For example, the second use of four color in an issue is billed at $945.00.
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Click here to see the new mechanical specs
Gardner Publications, Inc. requests that all advertisements and postcards be submitted as PDF files. The PDF file must be saved out at a resolution of 300 dpi.
Ad reductions to digest size can be provided at no charge. |
Upload files via our Web site
Go to: www.gardnerweb.com/upload
Electronic files can be submitted on Zip disk or CD-ROM to:
Gardner Publications, Inc.
6915 Valley Ave.
Cincinnati, OH 45244-3029
Ad files can be emailed directly to Becky Helton at bhelton@gardnerweb.com.
Click here to see the digital file requirements. |
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Combination Rates
Advertisers may combine their total number of advertising insertions in Automotive Design & Production with any other Gardner Publications magazine or product over any 12-month interval to earn the best frequency discount available. Special advertising rates are also available for combined insertions with Appliance magazine.
Multiple-Page Discounts
Substantial discounts are available to advertisers running four or more run-of-press pages per issue. Consult publisher for details.
Agency Commission
A 15% commission is allowed is preferred ad files are supplied and payment is made within 30 days of invoice.
Prepayment Discount
A 5% discount is allowed if payment for one year's advertising is received in advance of the first insertion.
Web Advertising
Advertise your company, product or service at www.autofieldguide.com, contact your sales representative, or contact Mike Vohland at 734-416-9705. |
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