MANUFACTURING
Insider's Blog
B2B Conversion Optimization: How Buyer Personas Inspire Content That Converts
The first step in meeting buyers' expectations is earning your visitors’ trust. But there are many other steps to follow before those B2B buyers become a qualified lead. Here’s a summary from TopRank’s Online Marketing Blog of what steps you can take to understand your prospect’s motivations and how to optimize your ability to be the right answer when it matters most.
Recent Posts
B2B Conversion Optimization: How Buyer Personas Inspire Content That ConvertsVisual Storytelling through B2B Social Media Marketing
Search Engine Marketing -- Focus on the Details of Marketing Execution to Get Great Results
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GARDNER RESEARCH
Marketing Reports
The World Machine Tool Output and Consumption Survey collects global statistics country by country and compares them in U.S. dollars.
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Workholding market projected to be $2.7 billion in 2013
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Gardner's Tooling Equipment Report projects spending of $3.6 billion in 2013.
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MANUFACTURING
Economic News
$6.0 Billion Market Projected for Metalcutting Equipment
The 2013 Gardner Research Capital Spending Survey and Forecast results indicate that U.S. manufacturers are forecasting to increase investments in new metalcutting equipment more than 8% in 2013.
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Real Oil Prices Falls 11.8% in April
In real dollars, the price of oil averaged $92.07 in April 2013.
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Real Fed Funds Rate Pointing Toward Slower Growth
As the real rate increases compared to one year ago this puts a damper on housing permits and consumer durable goods spending. However, we may be near the end of the cycle of the real Fed funds rate increasing year over year.
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