Published

Write Web Content That Captures Attention

The purpose of the tips in this article is to help you write and organize your website content so that it fulfills best-practices for on-page search engine optimization, pleasing not only search engines but also users.

Share

Writing for digital experiences today begins with an understanding of how search engines and humans interpret your brand's website. Positioning a page to rank in Google and simultaneously support your website's fundamental user and business goals is a complex process that often requires various strategies. These tips discuss what it takes to effectively write on digital channels to help your brand rank and grow. Dive in. Read more

RELATED CONTENT

  • Time to Rethink Print?

    Here are a few reasons why there has never been a bigger opportunity for brands in the print channel than right now.

  • SEO for Digital Content Marketing: How to Optimize for Search

    SEO success in 2023 will require you to stay on top of your performance metrics and make frequent adjustments. Whether Google targets a small segment of one industry or plays with SERPs like a puppeteer, you can take helpful steps for better results overall.

  • Smart Steps to Start Building a Strong Brand

    Elton Mayfield, President of ER Marketing, asks himself about how and why branding still matters today, particularly when he—and his team—have to spend time, attention and money to keep the ER Marketing brand crisp and on-target. Here are some insights from his new white paper.

Gardner Business Media - Strategic Business Solutions