Mexican Media Brands
Unusual Marketing Megatrends That Will Impact Your Business
It’s become a sort of tradition on The Marketing Companion to spend a little time on marketing megatrends and Mark and Brooke Sellas cover some provocative ideas on the show. Here are a few of the big ideas they talk about in this episode.
#customerfocus
Share
Mark Schaefer dwells in the future. At least his brain does. So, there is nothing he likes more than thinking through the marketing megatrends coming next. It’s become a sort of tradition on The Marketing Companion to spend a little time on marketing megatrends and Mark and Brooke Sellas cover some provocative ideas on the new show. Here are a few of the big ideas they talk about in this unmissable episode. Read more
RELATED CONTENT
-
What is Marketing … Really?
Ask 100 managers and marketing practitioners to define marketing and you’ll get 150 different answers. The role of marketing is to drive the understanding of what is valuable. This creates a useful, actionable definition for marketing; Aligning the capabilities of your company with the current and future needs of your customers.
-
Your Relationship With Your Customer Is Key to Your Success
Relationship building is truly the key to any salesperson’s success, but getting there can be both easy, and challenging. If you follow some basic steps and get involved in the industry you serve, then you’ll be well on your way to a prosperous sales career.
-
Post-COVID Considerations for B2B Marketers
While we begin to return to “normal” from COVID-19, there are lessons for B2B marketers to learn and actions to take to recover and grow business as a result of this experience. Change is in order in how we look at B2B marketing, and our customers, in the near term “post-COVIDian” future. Call it a commonsense approach, rooted in proven best practices, our new-found “pull together” mentality and need to adapt to change. Not a blueprint, just parts and pieces to frame thinking. Sum it up in 5 words: Consistency; Community; Integrity; Agility; Contingency.