Mexican Media Brands
Improve the Quality of Your B2B Engagement
The pandemic has increased a need for digital transformation with the common purpose of adding value to the lives of their audiences through products, services or content.
#brandbuilding
Share
A survey revealed that 96% of enterprise leaders agree that the pandemic has increased a need for digital transformation with the common purpose of adding value to the lives of their audiences through products, services or content. Depending on your brand and goals, improving engagement could mean: creating a frictionless pathway for communication, delivering strong content to customers, or providing a seamless experience from one digital touchpoint to another. Here are four ways to optimize the quality of your B2B engagement. Read more
RELATED CONTENT
-
How to Write a B2B Marketing Email That Works
B2B copywriter David McGuire shares four tips to help stand out in a crowded inbox. He tries to stick to these four key principles when writing emails.
-
Brand vs. Product Advertising. What’s the Fuss?
Marketers have long debated the merits of brand vs. product advertising. In truth, there are reasons for both. The strategy depends on the marketing situation.
-
Securing Career at Gardner Business Media—A Dream Come True
Eduardo Tovar, Editor-in-Chief, Modern Machine Shop Mexico discusses his dream come true of securing a job at Gardner Business Media. After hard work visiting associations, suppliers and key contacts in Mexico, a good readership was built and three key employees in sales, marketing and audience development were hired. Today, the team has 18 employees and Modern Machine Shop Mexico is the top magazine in Mexico in the metalworking and manufacturing sector.