Try These YouTube Video Tips and Watch Results Improve (or Not)
If you’re not getting the results you want from your videos, you need to start experimenting somewhere. So stop creating and promoting videos the way you’ve been doing it unless you’re happy with your results.
#videomarketing
Tim Schmoyer, founder of Video Creators, has a list of principles that starts with the reminder to know your audience. And there’s one thing that’s particularly important to know about your viewers. They’re all people. That seems obvious. But sometimes marketers forget this. When an audience member asked Tim whether his approach changes for B2B video versus B2C, he said it doesn’t. Here’s why: “You’re not targeting a corporation. You’re still targeting a person at the corporation who has a problem they’re trying to solve.” Read more
RELATED CONTENT
-
Social Media: A Newer, Needed Toolset for B2B Marketing Success
Social media marketing has become a must-have in B2B. Harnessing its power, taking the reins of the journey and avoiding pitfalls are essential.
-
Communication That Seems Obvious Isn’t
Fix your sales and marketing alignment problems with this not-so-obvious answer: Better communication.
-
Content Propels Manufacturers’ Marketing Success
One key finding from new research by the Content Marketing Institute: Content marketing is growing more important to marketers who work in manufacturing. Marketers’ top challenge: How to align content to your buyer’s journey.